Top Direct Selling Company In The World 2025 | Fastest Growing MultiLevel Marketing company
Table of Contents
The global MLM (Multi-Level Marketing) and Direct Selling industry continues to grow in 2025 despite economic shifts, digital disruption, and increasing competition from e-commerce brands. With millions of distributors and billions in revenue, network marketing companies remain powerful players in global sales.
At MLMTrees – India’s Leading MLM Software Development Company, we help MLM companies scale using advanced automation, secure architecture, smart genealogy management, and customizable compensation plans.
This list of the World’s Top 20 MLM Companies in 2025 is created using estimated data, market trends, brand reputation, digital performance, and industry insights.
Top 20 MLM Companies in the World (2025 Updated Ranking)
Top MLM Companies – Estimated Revenue (2024–2025)
| Rank | Company | Country | Estimated Revenue 2024 | Estimated Revenue 2023 | Growth |
|---|---|---|---|---|---|
| 1 | Amway | USA | $7.4B | $7.7B | -3% |
| 2 | Natura & Co | Brazil | $5.6B | $4.7B | +19% |
| 3 | Herbalife | USA | $5.0B | $5.06B | -1% |
| 4 | eXp Realty | USA | $4.56B | $4.3B | +6% |
| 5 | Vorwerk | Germany | $4.1B | $3.45B | +18% |
| 6 | PM International | Luxembourg | $3.2B | $3.03B | +6% |
| 7 | Primerica | USA | $3.08B | $2.74B | +12% |
| 8 | Coway | South Korea | $3.03B | $2.69B | +12% |
| 9 | Infinitus | China | $3.0B | $3.5B | -14% |
| 10 | Utility Warehouse | UK | $2.59B | $2.99B | -13% |
| 11 | Mary Kay | USA | $2.4B | $2.5B | -4% |
| 12 | Melaleuca | USA | $2.2B | $2.3B | -4% |
| 13 | Sunrun | USA | $2.03B | $2.26B | -10% |
| 14 | Atomy | South Korea | $1.83B | $1.71B | +7% |
| 15 | Young Living | USA | $1.8B | $2.0B | -10% |
| 16 | Nu Skin | USA | $1.73B | $1.96B | -12% |
| 17 | Forever Living Products | USA | $1.7B | $1.8B | -6% |
| 18 | World Financial Group | USA | $1.5B | $1.3B | +15% |
| 19 | DoTerra | USA | $1.45B | $1.5B | -3% |
| 20 | JoyMain International | China | $1.3B | $1.3B | 0% |
Company-wise Detailed Analysis of Top 20 MLM Companies (2025)
1. Amway – USA
Revenue: $7.4B
Founders: Jay Van Andel & Richard DeVos
Products: Health, Beauty, Homecare
Why it’s #1:
- Biggest nutrition brand: Nutrilite™
- 60% of revenue comes from supplements
- Massive distributor base in USA, China & Southeast Asia
- Investing $100M into facility expansion in 2025
2. Natura & Co – Brazil
Revenue: $5.6B
Founders: Jay Van Andel & Richard DeVos
Products: Cosmetics, Perfumes, Skin Care
Strengths:
- Strong presence in Latin America
- Ethical & sustainable brand positioning
- Ranked among the Most Ethical Companies globally
3. Herbalife – USA
Revenue: $5.0B
Products: Wellness, Nutrition
Highlights:
- Powerful global brand awareness
- Known for community-based fitness model
- Significant digital marketing reach
4. eXp Realty – USA
Revenue: $4.56B
Products: Real Estate
Unique Model:
- Virtual real estate brokerage
- Cloud-based offices
- Fastest-growing real estate MLM network
5. Vorwerk – Germany
Revenue: $4.1B
Products: Kitchen appliances, Household items
Why it grows:
- Strong product-based business (Thermomix)
- Large presence in Europe
6. PM International – Luxembourg
Revenue: $3.2B
Products: Supplements, Cosmetics
Strengths:
- Top-ranked growth company
- Wide distributor network in Europe & Asia
7. Primerica – USA
Revenue: $3.08B
Products: Insurance & Financial Services
Highlights:
- High retention in distributor network
- Strong US presence
8. Coway – South Korea
Revenue: $3.03B
Products: Water purifiers, Air purifiers
Strengths:
- Leader in home wellness appliances
- Strong presence in Korea & Malaysia 2025
9. Infinitus – China
Revenue: $3.0B
Products: Herbal wellness
Note:
- Slight decline due to regulatory changes
10. Utility Warehouse – UK
Revenue: $2.59B
Products: Broadband, Energy, Mobile
Strengths:
- Only MLM offering full household utilities
11–20: Quick Summaries
11. Mary Kay (USA) – Beauty, skincare
12. Melaleuca (USA) – Wellness & home products
13. Sunrun (USA) – Solar energy services
14. Atomy (Korea) – Affordable health & beauty
15. Young Living (USA) – Essential oils
16. Nu Skin (USA) – Beauty + anti-aging technology
17. Forever Living (USA) – Aloe-based products
18. World Financial Group (USA) – Financial products
19. DoTerra (USA) – Essential oils
20. JoyMain (China) – Health supplements
Global MLM Industry Insights for 2025
Market Dominance
USA holds 54% of the world's top MLM companies
Emerging Markets
India, Brazil, Philippines
Rising categories:
- Renewable energy
- Digital services
- Home-care appliances
- Supplements
Declining Categories:
- Cosmetics (slightly)
- Travel-based MLM models
| Company | Plan Type |
|---|---|
| Amway | Stairstep Breakaway |
| Herbalife | Unilevel + Breakaway |
| Atomy | Binary |
| Nu Skin | Hybrid Plan |
| Primerica | Unilevel |
| Forever Living | Distribution-based |
| Young Living | Unilevel |
| PM International | Binary |
| eXp Realty | Revenue Sharing + Profit Share |
Why This Report Matters (MLMTrees Analysis)
MLM companies succeed when they:
- Use a scalable compensation plan
- Adopt automated MLM software
- Maintain transparency in genealogy
- Provide digital tools to distributors
- Adapt to modern social selling strategies
At MLMTrees, we help companies upgrade to:
- Binary MLM Software
- Unilevel MLM Software
- Matrix MLM Software
- Austrailian MLM Software
- Board MLM Software
Frequently Asked Questions
1. Which MLM company is No. 1 in the world in 2025?
Amway remains the global #1 MLM company in 2025.
2. Which MLM company grows fastest?
eXp Realty and PM International show consistent rapid growth.
3. Which country has most MLM companies?
USA – more than 50% of the top global MLM companies.
4. Which industry segment is growing in 2025?
Health & wellness + home-care appliances.
5. Is MLM and Network Marketing company same?
Yes, multi-level marketing (MLM) and network marketing are generally two terms for the same business model.
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